Honda Steve
“Honda Steve” is a former car salesman that worked at the Honda dealership in Carson City. Instead of shying away from the negative stereotypes of being a car salesman, Steve chose to embrace it and use it as a part of his branding identity. If he was upfront about being a car salesman, then customers would know exactly what they were getting into.
My Task
My task was to first: illustrate a caricature drawing of Steve to be used as a logo to help customers pinpoint the salesman, and to incorporate the identity of the “salesman“. Then to create a 1970’s inspired design for his business cards. The car salesman business card is incredibly important as a tool and means to establishing a relationship of communication with the customer.
Process
After literally drawing Steve, we worked together to find the aesthetics he was trying to capture. I incorporated humor with the 70’s to invoke the style Steve was after, and more importantly: what his clients would take to.
Results
Using fonts reminiscent of the 1970’s, I made business cards Steve was happy with. Customers, in turn, found that they could use the cards as an easy reference point to get in contact with Steve. Steve always wore suits with his yellow sunglasses, so much so, that customers literally began to point at the drawing to get in contact.
