Lawn Enforcement is a lawn care business that needed a visual identity and printed marketing assets to support its launch and customer outreach efforts. The project included creating a logo and a range of promotional materials to help the business connect with its target audience.
overview
Challenge
The business required a cohesive visual identity from the ground up — a logo that communicated the brand’s personality and a suite of marketing materials that supported customer awareness and engagement.
Approach
I worked directly with the client to understand their goals and the image they wanted to present. Based on that, I developed a main logo design that captured the brand’s character. I then extended the visual identity into printed materials, designing flyers, business cards, door hangers, and brochures to create a consistent look across all touchpoints.
I focused on balancing clean readability with visual appeal so each piece would be effective in attracting and informing potential customers.
Design Elements Included
Primary logo design tailored to the business name and service
Flyers and door hangers for local marketing campaigns
Business cards for direct contact and networking
Brochures outlining services and contact information
Results
The client successfully launched their visual brand and used the marketing materials to reach customers in the local community. The cohesive identity helped establish credibility for the business and supported early promotional activities. Overall, the project demonstrates my ability to build a brand presence and produce functional design solutions that align with business goals.